Even though the marketing departments of the various movie studios would never admit to such a thing, there’s all kinds of hyped-up porkies being told in every movie campaign.
Trailers are edited, posters designed and and in-person interviews stacked to the rafters with pertinent talking points, all with the aim of ensuring we go and see the movie in question.
Fair enough too I guess – they’ve made it and now they want us to see it!
College Humor, however, dares to push the hype envelope, releasing a series of posters every month that gleefully and pithily call out the emperor’s wearing of his new cinematic marketing clothes, to the delight of us all.
