SNAPSHOT
Social distancing is the new normal and it will be for a while. 6 feet or 1.8 meters is the distance that experts recommend we keep between each other. We will rock again soon. Just remember to keep the 6 feet distance. It will save lives. (synopsis via Laughing Squid)
So pervasive has the idea of social distancing become in such a short space of time that you almost have an out of body experience watching old TV shows or movies or looking at covers of old albums or books and wondering why they aren’t practising it.
Rationally, it’s ridiculous but it feels so like the new normal that you can’t imagine when people didn’t do it.
Running with this idea, Beto Fernandez and Paco Conde, of the Los Angeles creative house Activista, have put together a fun series called Six Feet Covers which promotes the very important idea of staying the requisite distance apart from stop the spread of coronavirus.
It’s inspired, it’s clever and it’s the pop art project for our time.