SNAPSHOT
A humorous advertisement directed by Matias & Matias for the Norwegian Postal Service features an angry Julenissen (Santa Claus) who tells his therapist that he feels become outdated and finds himself wishing for those bygone eras in which he was welcomed inside every home across the land. He lauds a time when things were more simple and blames the postal service for his downfall. (synopsis (c) Laughing Squid)
Had an awful 2020?
I hear ya, but spare a thought for Santa in this brilliant ad from the Norwegian Postal Service, who is very much down despondent about the state of the world and his once-storied place in it.
With everything going wrong, Santa no longer feels he has relevancy or purpose, as he tells his therapist who is paying a housecall to Santa in his North Pole which is sitting a little too close to an ice cliff under assault from climate change-induced melting, and he’s so unhappy he’s even ordering reindeer for dinner.
Yup, it’s that bad.
Is there way from a serious case of existential malaise?
As it turns out there is, and it comes in the form of a Norwegian postal worker delivering letters to Santa who wishes him “Merry Christmas”, and in so doing, sparks a renewal in Santa that shows it’s the little things that count.
Especially at Christmas and in a year that’s been as nasty as this one.